Celebrate Lunar New Year at Hudson Yards

It’s the Year of the Snake, watch as the neighborhood transforms into a vibrant cultural destination with spectacular events, exclusive shopping offers, and delicious treats.

Posted on: January 15, 2025

Find Lucky and Prosperity at The Golden Tree

Adorned with lucky red envelopes, The Golden Tree, a breathtaking centerpiece in the Great Room of The Shops, symbolizes prosperity, good fortune, and happiness for the year ahead. Don’t forget to snap a photo for good luck!

Traditional Performances to Welcome the Year of the Snake

In partnership with the New York Chinese Cultural Center , traditional ribbon and lion dance performances will take place around The Golden Tree every Saturday through February 9.

Lucky Red Envelopes and Exclusive Prizes

Hudson Yards is making Lunar New Year even more special with exciting red envelope giveaways:

Spend $588in a single day at The Shops to receive a red envelope containing incredible prizes ranging from a private sauna session at The Spa at Equinox Hotel, a gift card to dine above the clouds at Peak with Priceless, complimentary tickets to Edge and Vessel, the sold-out limited-edition Year of the Snake tote bag from Marc Jacobs and more!
Spend $188in a single day and receive a complimentary set of luxury chopsticks—a perfect keepsake for the Chinese New Year.
Sign up for the HY+ Rewards appor show your HY+ reward and receive a lucky red envelope with prizes from AG Jeans, Ladurée Café, Queensyard, MUJI, and more!

Year of the Snake Capsule Collections

Explore limited-edition items including:

Custom-designed eyewear for Year of the Snake by Janmei Li at Ray-Ban on Level 2

The Portofino Automatic Moon Phase 37 Year of the Snake watch at IWC Schaffhausen on Level 1

The Lunar New Year collection atMarc Jacobs on Level 1, featuring bags and accessories celebrating the Year of the Snake

Snake charms from Pandora on Level 3.

Snake-embroidered bags and cardigans at Tory Burch on Level 1.

Leather snake-print totes and Year of the Snake sweaters at Kate Spade on Level 1.

More Lucky Surprises at The Shops

Win prizes on a lucky scratch-off card with any purchase at MUJI on Level 2 or visit Theory on Level 1 for a chance to win a $500 gift card—perfect for updating your wardrobe.

Festive Treats to Sweeten the Celebration

Savor the flavors of Lunar New Year with delectable treats at Hudson Yards:

Special Lunar New Year gift box of macarons from Ladurée Café on Level 1.

Caramelized brown sugar boba, a delicious drink to toast the Year of the Snake from Xing Fu Tangon Level 2.

Welcome the Year of the Snake with luck, prosperity, and an unforgettable experience at Hudson Yards. Whether visiting for the cultural performances, exclusive shopping, or festive treats, Hudson Yards is the best place in New York for a full-day celebration of the Chinese New Year.

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