Celebrate Lunar New Year at Hudson Yards
Ring in the Year of the Ox with limited-edition collections, a special gift and the chance to win a $1,000 gift card.
Goodbye Year of the Rat, hello Year of the Ox. The new Chinese zodiac sign, which officially takes over on February 12, is associated with hard work, honesty and earnestness. Further, the year’s defining element is metal, which promises that extra effort and discipline will be rewarded. But before you get to work, swing by The Shops at Hudson Yards, which is celebrating the Ox’s arrival with commemorative lines, special gifts and a chance to win a shopping spree.
For starters, anyone who spends $188 at The Shops will receive a set of bamboo chopsticks in a box with same-day receipt. Customers can also stop by the Concierge Desk on Level 1 of The Shops to enter to win a $1,000 Hudson Yards gift card.*
In the spirit of the holiday, both Coach and Tory Burch are unveiling charming bags and other items that highlight the Ox. Because red is associated with luck and happiness in Chinese culture, Scanlan Theodore is showing red crepe knit sets, animal print frock dresses and sultry silk tops. There are also on-theme jewels, including a rose necklace and earrings at Piaget, the Perlee Couleur collection in bold red at Van Cleef & Arpels, and a red alligator strap for Panerai’s Luminor Due watch. Sephora has its own Lunar New Year-inspired products from Givenchy and others.
For a tasty celebratory treat—or two or three, you can head to Ladurée to fill a Napoléon Red Box with macarons or create a custom confection adorned with an ox or chinese letters. Or go to Dylan’s Candy bar to collect an assortment of red candies in gold foil bags. Thirsty? Stop by Queensyard for a spicy red wine, created especially for the holiday.